Assertiveness.

As a communication style and strategy, assertiveness differentiates and stands at a midpoint between two other polar behaviors: aggression and passivity. An assertive person is one who says with certainty.

Defined as a communicational behavior in which the person does not harm or submits to the will of others, but expresses his convictions and defend their rights.

It is worth mentioning that assertiveness is a behavior of people, behavior.
It is also a form of conscious, consistent, clear, direct, balanced expression, whose purpose is to communicate our ideas and feelings or defend our legitimate rights without the intent to injure or harm, acting from an inner state of confidence, instead of emotionality typical limiting anxiety, guilt or anger.

Some specialists say that assertive people have such characteristics as:


- Go and accept reality 
- Act and speak based on facts and objectives 
- Makes decisions by choice 
- Accept your mistakes and successes 
- He uses his personal skills with taste 
- It is assertive, while being gentle and considerate 
- It is not aggressive; is willing to lead, and to let others direct it 
- You can grow, develop and succeed without resentment 
- Allow others to mature, develop and succeed 
- Ask for what you need, says what he thinks and expresses his feelings with respect


Techniques of assertiveness can vary widely, some of them are:

The "broken record" technique consists of simply repeating your requests or your refusals every time you are met with resistance. As with a broken record, the key to this approach is repetition ... where your partner will not take no for an answer.

Fogging consists of finding some limited truth to agree with in what an antagonist is saying. 

Negative inquiry consists of requesting further, more specific criticism.

Negative assertion is agreement with criticism without letting up demand.